AI News Week 19 — Claude 4.7 vs ChatGPT-5: What changed for SMEs this week

It was a busy week: Anthropic shipped Claude 4.7, OpenAI rolled out Memory to every Plus user, and Brussels published the final EU AI Act implementation rules. Here's what actually matters if you run an SME or are still finding your feet with AI — and what you can do about it on Monday.

1. Claude 4.7 — the quiet leader for serious work

Anthropic released Claude 4.7 (Opus & Sonnet). Three things are new:

• 1-million-token context in Opus — you can drop a year of bookkeeping, a 400-page contract bundle, or your entire code repo into a single prompt.
• Better tool use — Claude is now meaningfully more reliable in agentic workflows (n8n, Make, Manus).
• Faster Sonnet for cheap, high-volume tasks (email triage, doc classification).

Why it matters for you: if you've been using ChatGPT mostly because Claude "wasn't quite as popular", this update flips Claude into the stronger choice for serious business work (contracts, long documents, sensitive data). Privacy bonus: Anthropic does not train on API data.

Monday plan: spend a week with Claude.ai alongside ChatGPT. Give both the same three real tasks from your week and compare.

2. ChatGPT Memory — now standard for every Plus user

Previously beta, now default: ChatGPT remembers across projects and topics — what you do, who you are, how you work. That saves 30–60 seconds of context-typing per prompt.

Watch out though: Memory stores everything, including things you may not want shared. For SMEs that means: keep a hard line between personal and business accounts, or disable Memory and use project-level Custom Instructions instead.

Monday plan: open Settings → Personalization → Manage Memories and clean house. Delete anything sensitive.

3. EU AI Act — what's concretely live from August

The implementation rules are out. For Swiss SMEs with EU customers, three things matter most:

• Transparency: if you use AI in customer contact (chatbot, automated emails), it must be disclosed.
• Documentation: you need a short overview of which AI tools touch which data.
• No ban on mainstream tools like ChatGPT/Claude — but oversight is real now.

Monday plan: invest 30 minutes building a simple list: which team uses which AI tool with which data? That's 80% of your 2026 compliance work, done.

Tool of the week: Notion AI Q&A

If you already use Notion, the built-in Q&A now searches your entire workspace and answers in context. For SME wikis where knowledge is scattered, it's a game-changer. $10/month on top, worth it from ~10 people upward.

Who benefits most? Teams with established doc structures. If you're still living in Word files, fix Notion basics first, then add this.

Karim's take

The real shift this week: AI is no longer "which model is best?" but "which model for which job?". Claude for long, sensitive documents. ChatGPT for creative sparring and image. Gemini for Google Workspace integration. The "I only use ChatGPT" era is over for SMEs that want to work seriously with AI — you need two to three tools, clearly mapped.

That's exactly what we build in the AI Workflow Coaching: your personal tool setup with clear roles — no theory, hands-on inside your real environment.

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Questions on any of this, or want to put order into your own AI setup?

👉 Book your 20-minute free Discovery Call — we'll figure out where you stand and the most useful next step.

See you next Friday — Karim